The first step is to look at the historical data within your Shopify store and Google Analytics account. This will give us an overview of which areas need improvement. We will also run a series of tests to check the performance of your website from a usability and SEO perspective. We will then deliver a jargon free report to summarise our key findings and recommendations which we will talk through with you before proceeding to the next stage.

Next we will look at your website with the goal of increasing Add to Cart rate and Conversion Rate. We will ensure your website is easy to use, loads quickly and are optimised for mobile devices. We will then come up with a few layout variations before performing a series of A/B tests to learn which layout performs best. 

Split testing, also known as A/B testing, is a method of comparing two versions of a website to determine which one performs better. The goal of split testing is to identify which changes or variations lead to improved conversions. Split testing is a valuable tool because it allows us to make data-driven decisions. By constantly testing and refining, we can improve their results and optimise the user experience.

Once your conversion rate has been optimised, we will use content marketing to drive high quality traffic to your website. Compared to traditional advertising methods, content marketing is often more cost-effective and can provide a higher ROI over time.