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Why is conversion rate important?

The conversion rate is a key indicator of how well your website is performing and can be the difference between your marketing campaign making a profit or a loss making and small improvements can make a big difference.

Marketing costs are increasing year on year, ensuring your website is performing at its optimum is key to finding new customers and growing your business. If you run a Shopify store then the conversion rate is a metric you should be checking every day. Monitoring and improving your conversion rate can be a time consuming task, that's where we come in.


Frequently Asked Questions

What is the average Conversion Rate for Shopify stores?

The average conversion rate over 3,380 Shopify stores found was 1.5%.

Anything more than 3.3% would put you in the top 20% and more than 4.6% would put you in the top 10%.

(Data from Littledata April 2022)
What is the average Bounce Rate for Shopify stores?

Mobile bounce rate - 47.5%
Desktop bounce rate - 38.9%

(Data from 2022)

What is a good page load time?

The average time before for mobile page load for Shopify was 4.0 seconds

(Data from 2022)

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